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Green business: chief sustainability officers, product innovation and...
An interesting article was posted on CNBC.com last week by Aman Singh, who is an editor with Vault and works with Fortune 500 companies on reporting their diversity recruitment strategies and...
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Report from Target Marketing “Green Marketing Without Greenwashing” Webinar
I had the opportunity to serve as a panelist last week in Target Marketing Magazine’s webinar, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I...
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Presentation Available from Target Marketing “Green Marketing Without...
I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up...
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Making Apparel Transparent: Companies Team Up to Measure Sustainability of...
Source: Levi's By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as...
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Deloitte Report – Sustainability in Business Today: A Cross-Industry View
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Despite widespread support for sustainability reforms, lofty rhetoric from CEOs and government incentivizes...
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Interesting Survey on Green Supply Chains
Hi all – this is from Stephen Jannise, who writes a blog on the software industry. He is hosting a survey on how a vendor”s efforts to go green can influence corporate purchasing decisions. This...
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Expanding the reach of Sustainable Ink
Thanks to amazing support from you, our readers, traffic has steadily grown to Sustainable Ink as sustainability has become a more critical issue to our future. As a result of this momentum, I was...
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Interview with GreenMarketingTV on Sustainability
Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you. Here’s a link. I have also included the text of the interview below: Green...
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Environmental Leader’s Q2 2011 Environmental & Energy Data Book Available
Our friends at Environmental Leader have recently released their Q2 2011 Environmental & Energy Data Book. Here’s how they describe the document on their website: The book supplies busy executives...
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Five Principles for Sustainable Brand Innovation: A Discussion of BBMG’s...
By Greg McCarthy (Summer Associate Marketing Intern, Grossman Marketing Group. Undergraduate Marketing Major, University of Massachusetts Dartmouth) Greetings all – Please allow me to introduce myself....
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